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European Union Politics, Vol. 9, No. 2, 243-267 (2008)
DOI: 10.1177/1465116508089087

Shifting Europe's Boundaries

Mass Media, Public Opinion and the Enlargement of the EU

Jürgen Maier

Kaiserslautern University of Technology, Germany, maier{at}sowi.uni-kl.de

Berthold Rittberger

University of Mannheim, Germany, berthold.rittberger{at}uni-mannheim.de

This article demonstrates that public attitudes towards EU enlargement are strongly affected by exposure to the mass media. It reveals `priming' effects by showing that media exposure affects the standards by which individuals evaluate the accession of potential candidate countries. To gain a more refined understanding about media effects on enlargement attitudes, we analytically separate three different factors that underlie EU enlargement support for a given candidate country: its economic performance, its state of democracy and its perceived cultural `match' with the EU. Employing an experimental design, we probe the media-induced effects of these factors on EU enlargement attitudes.

Key Words: enlargement • experiment • mass media • public opinion


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